About
WHO WE ARE
Tackle Masters is born from the concept of surf to table fare. Our family gathers around the table for grace and we thank God for our providence every day. The great outdoors is beautiful, varied and vast, and our family bonds over adventure and food. I grew up in Middle Georgia and lived for vacations at our family camp in Orange Beach, AL or my Uncle Larry's lake retreat at Lake Jordan in Slapout, AL. The family bonded whether trolling Gulf Shores outside the Perdido Pass each morning or surf fishing FloroBama beaches in the evenings. To this day I love flounder gigging Old River off of Ono Island, as well as at my family of 5's place near Shallote Inlet & Tubbs Inlet in Ocean Isle Beach, NC. Maggie and I have been blessed to raise our children in Cedarburg, WI for the past 8 years, experiencing Chinook runs in mid-June, ice fishing the tributaries in the brutal winter months, and loving the bounty of Lake Michigan and Erie. Fishing & duck hunting the Mississippi river from north to south, passing through the lock stairway north to south ranks as once of the most beautiful wonders of the midwest. I've had the pleasure in my professional career to bridge the outdoors lifestyle I love with some of the finest woodsmen and fishermen in the world - the UNDERSTATED entrepreneur is represented here! We have chosen to bring MADE IN USA innovation to a cutting-edge range of fishing products that bring "fresh fare" to your lifestyle. Once you catch and clean we have you covered. Our product assortments represent only the best-in-class quality and materials, crafted to elevate your angling adventure. Trust Tackle Masters for unparalleled quality, performance, and a seamless blend of technology and innovation. Elevate your game – choose Tackle Masters!
BEHIND THE BRAND
This store and brand are devoted to the legacy of Uncle Larry and Aunt Mollie, and their selfless love that permeates how Maggie and I raise and instill values within our family unit. I lived a middle class, inland existence but grew up with a blessed lifestyle of abundance in the great outdoors. Vacations for my family revolved around summer weeks in Orange Beach, AL and long weekends & spring breaks at Lake Jordan in Slapout, AL with my grandparents and Uncle Larry. My earliest memory was heading to Walmart and getting a slip 'n slide to play in the back yard of my grandparents' house in Bay Minette, AL. Uncle Larry was that Uncle that took us to buy it, BUT ALSO PLAYED ON IT TOO! Throughout adolescence he and Aunt Mollie were the family facilitators - Biscuits n Gravy with fried eggs in the morning, Uncle Larry throwing the cast net for shad to let "us" kids bait jugs and man the john boat for catfish, learning to knee board and slalom. The best part of the week always lead up to a week ending fish fry! Summer weeks were trolling the waters outside Perdido Pass jettys and Perdido Key in the mornings, swimming Wolf Bay while the adults napped off their lunch, and evenings surf fishing all pull offs in FloroBama. Our screen house was set up with wall to wall countertop for scaling, skinning, fileting and icing the daily catch - fish, shrimp, blue crabs, oysters for the bounty of a fish fry to wrap the week. Uncle Larry would day trip to Louisiana for mud bugs and we'd do cajun boils, crab boils, fried oysters... you get the picture... EVERY memory of childhood revolves around family, fishing and food. We want Tackle Masters to reflect the BEST OF THE BEST in terms of facilitating this lifestyle, the tools that improve HOW we do it, with MADE IN USA, finest service values. Uncle Larry and Aunt Mollie drop everything to "be present" and legendary for my wife and 3 kids - THEY SEE OUR SOULS and are there for us at every step of our lives tirelessly. Use our awesome products to be that for your people! Being "Good People" is a choice, and I hope you all pay it forward to the generations to come. ~ Russel
